Amazon launches 12-inch Alexa tablet from $499 as cheaper iPad Pro rival
Amazon’s new Alexa Tablet 12 Pro is a 12-inch device starting at $499, positioning it as a lower-cost rival to the iPad Pro. It replaces the company’s Fire tablet line with a new Alexa-focused family, and Amazon says the tablets were rebuilt to offer a more premium experience while keeping prices accessible.
The top $549 version includes 16GB of RAM and a textured “nanomatte” screen designed to reduce glare; the reviewer found it striking in person, though slightly less bright in direct sunlight. Other specifications include a MediaTek Dimensity 8400 processor, a 120Hz display, four Dolby Atmos speakers and a promised 16-hour battery life. Kindle Mode provides a full-screen reading setup with fewer notifications and reduced blue light; the article says it is available across the Alexa tablet range.
- Amazon’s 12-inch Alexa Tablet 12 Pro starts at $499.
- The $549 model adds 16GB of RAM and a glare-reducing screen.
- Kindle Mode turns the tablet into a focused reading device.
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Amazon is a major technology company that produces Alexa, a voice-activated assistant that responds to spoken commands and is found in speakers and other devices. The company has now launched a new tablet computer with a 12-inch screen positioned to compete with Apple's iPad Pro.
Apple has long dominated the market for premium tablets, where larger screens command the highest prices. Amazon previously sold Fire tablets as cheaper alternatives but is rebranding its tablet line under the Alexa name to offer a more affordable option.
The move reflects Amazon's broader strategy of embedding Alexa throughout people's homes through various hardware products. Tablets have become important devices for entertainment, reading and work.
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Originally published by Engadget as “Amazon Alexa Tablet 12 Pro hands-on: Taking aim at the iPad Pro for less than half the price”.