Natura’s $99 ring brings voice-controlled AI and health tracking to a wearable
Natura has announced Interface, a $99 smart ring designed to let people use AI agents through voice requests and a press of the finger, without reaching for a phone. It also tracks health, including heart rate, heart-rate variability, sleep and activity, reflecting the company’s aim to combine everyday AI access with a wearable people can keep on.
The ring is expected to connect at launch with services including Meta’s Muse, Instinct, Grokbot, Claude and ChatGPT, and can direct different tasks to different agents. Responses can come through connected headphones, an iPhone Live Activity or Natura’s app. Pre-orders are expected to open next month, with shipping planned for December or January; Natura founder Carlo Edoardo Ferraris says the ring could eventually handle tasks now done on screens.
- Natura announced a $99 ring for voice access to AI agents.
- It also tracks heart rate, sleep, activity and HRV.
- Pre-orders are expected next month, with shipping in winter.
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Smart rings are small wearable devices that fit on a finger and connect wirelessly to phones and other technology. Natura, a technology company focused on wearables, has announced a new smart ring called Interface designed to give users convenient access to artificial intelligence—computer systems trained to understand and respond to human requests. The ring costs $99 and aims to make AI available without needing to touch a phone.
The Interface ring works by letting people speak to it or press it to request tasks and ask questions. It connects to multiple AI systems including those from Meta, as well as ChatGPT and Claude, allowing users to choose which service to use for different requests. The ring also monitors health metrics such as heart rate, heart-rate variability, sleep and physical activity.
Technology companies are increasingly competing to create new ways for people to interact with AI throughout their daily lives, and small wearable devices like rings represent one of the latest approaches. This reflects a broader shift in computing design, moving away from desktop computers and phones towards devices worn directly on the body. Natura's price point of $99 suggests the company believes there is consumer interest in AI access through wearables.
Both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Wearable AI represents practical technological advancement in making useful tools more accessible without requiring constant phone engagement. The integration of health tracking with voice-controlled access addresses genuine user needs for convenient information and task management throughout the day. Interoperability with multiple AI services preserves user choice rather than creating vendor lock-in to a single platform.
The case against
This normalises constant biometric and voice monitoring by technology companies, accelerating surveillance infrastructure. The comprehensive collection of health data and usage patterns across multiple corporate services raises legitimate concerns about privacy, data permanence, and information security. There are also substantive concerns about outsourcing decisions to AI systems and the cultural costs of continuous digital mediation, particularly when such technology becomes ubiquitous and affordable.
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Originally published by TechCrunch as “Natura’s $99 smart ring puts AI agents on your finger”.