Globo and Banijay’s Endemol Shine Brasil Pact to Forge Global Entertainment IP Powerhouse (EXCLUSIVE)
Brazilian media giant Globo and Endemol Shine Brasil, part of international producer Banijay, have announced a strategic partnership to develop non-scripted entertainment formats with global potential. The collaboration builds on years of successful joint projects including "Big Brother Brasil" and "The Masked Singer," and represents an expansion of their efforts to create original intellectual property that can reach audiences beyond Brazil's borders.
Globo, which reaches over 70 million people daily, will retain priority rights to air new formats across its channels and streaming platform Globoplay, whilst Endemol Shine Brasil will lead international expansion through Banijay's network of more than 170 production labels across 25 territories. The partnership reflects both companies' commitment to developing a creative hub that combines Globo's proven production capabilities with Banijay's global distribution infrastructure to position Brazilian content for worldwide success.
- Globo and Endemol Shine Brasil partner to develop global TV formats from Brazil
- Deal leverages combined reach: Globo's 70m daily viewers plus Banijay's 170+ labels worldwide
- Partnership builds on hits including Big Brother Brasil and The Masked Singer
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Globo is Brazil's largest media company, reaching over 70 million people daily through television and its streaming service Globoplay. Banijay is an international television production and distribution company with more than 170 production companies across 25 territories, and Endemol Shine Brasil is its Brazilian subsidiary.
The two companies have previously worked together on successful shows including "Big Brother Brasil" and "The Masked Singer." Under their new partnership, they will jointly develop television formats designed for international audiences, with Globo retaining first broadcast rights in Brazil whilst Endemol Shine leads global distribution through Banijay's worldwide network.
The partnership reflects an industry trend towards creating television concepts that work across multiple countries rather than only for domestic audiences. By combining Globo's production capabilities with Banijay's international distribution reach, the arrangement aims to establish a platform for Brazilian entertainment ideas to succeed globally.