Thomas Benski Wants To Establish Lumina Media As The Go-To Home For Global Talent
Thomas Benski, the French-Brazilian entrepreneur behind production company Pulse Films (which he sold to Vice Media in 2016), has established Lumina Media as a multidisciplinary alternative to traditional Hollywood models. Formally launched two years ago with offices across Europe, North America and the Middle East, the company combines film and television production with gaming, consumer brands, the creator economy and venture capital investments, operating around 75 productions annually.
Benski, who describes himself as a "builder" rather than investor, positions Lumina's success on identifying and developing talent and intellectual property across diverse sectors, from Omar Sy's production company Carrousel Studios to a stake in Benedict Cumberbatch's SunnyMarch Productions, alongside investments in gaming firms, AI technology and luxury brands like Hunza G swimwear. Having committed substantial personal capital through his investment vehicle TBI, Benski emphasises that surviving modern media requires a multifaceted approach that challenges the traditional studio system.
- Benski launches Lumina Media as European alternative to traditional Hollywood studio model.
- Company spans film, TV, gaming, consumer brands and venture capital across three continents.
- Entrepreneur commits personal capital, believes talent and IP are core business catalysts.
New here? Start with this
Lumina Media is a production and investment company operating across film, television, gaming, consumer brands and other entertainment sectors. Launched two years ago with offices spanning Europe, North America and the Middle East, the company oversees around 75 productions annually, combining different entertainment areas under one roof rather than focusing solely on traditional film and television.
Thomas Benski, the French-Brazilian entrepreneur behind the company, previously founded Pulse Films, a production business he sold to Vice Media in 2016. He describes himself as a "builder" and has invested substantial personal capital into Lumina through his investment vehicle TBI, backing ventures ranging from celebrities' production companies to stakes in gaming firms, AI technology and luxury brands.
Benski argues that modern media companies must operate across multiple sectors to survive and remain competitive. He positions Lumina as a challenge to the traditional Hollywood studio model, which he sees as increasingly limiting, with the company's strategy centring on identifying and developing talent and intellectual property across diverse industries.