Fandango And Plex Team To Integrate Movie Ticket Sales Into Streaming
Plex has partnered with Fandango to let US users find cinema showtimes and buy tickets while browsing films on Plex. The integration connects streaming discovery with theatrical releases and gives studios and advertisers a way to measure whether audience interest leads to ticket sales.
Live this week, the feature adds a Fandango option to Plex pages for films currently showing in US cinemas, linking users through to find times and purchase tickets. Plex says it has more than 42 million monthly active users and over 45 million watchlist creators; ticket sales will be tracked through measurement firm Kochava. The deal follows other efforts by streamers to connect online viewing with cinema visits, including Roku’s 2025 feature for upcoming theatrical releases.
- Plex users in the US can buy cinema tickets through Fandango links.
- The feature appears on pages for films currently in cinemas.
- Kochava tracking will help measure interest leading to ticket sales.
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Plex is a streaming and media discovery service: people can browse films and TV programmes there, including titles available from different providers. Fandango is a US company that lists cinema showtimes and sells film tickets.
The partnership links those activities by letting people viewing a film’s page on Plex find US cinema times and buy tickets through Fandango. It also gives studios and advertisers a way to track whether interest on Plex is followed by ticket purchases, using measurement firm Kochava.
The deal reflects a wider effort to connect online film discovery with cinema visits. That matters to film companies and advertisers seeking to understand how audiences move between streaming and theatres.
Both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Integrating ticket sales into Plex could make it easier for people to move from discovering a film to seeing it in a cinema, while helping theatrical releases reach audiences who might otherwise overlook them. Linking interest to ticket purchases may also give studios and advertisers useful evidence about which promotions drive attendance.
The case against
The integration could blur the line between film discovery and a sales channel, making Plex’s recommendations feel more commercial and giving studios or advertisers added incentive to shape what users see. Tracking whether browsing leads to ticket purchases may also raise concerns about how viewing interest and purchase behaviour are measured and used.