Mohnish Sani appointed Head of Strategy and Growth for HYBE Americas

HYBE Americas has appointed Mohnish Sani as its newly created Head of Strategy and Growth, putting him in charge of supporting the company’s long-term expansion across the US, Canada and Latin America. The hire adds an experienced strategy executive to the leadership team as HYBE reshapes its American business and shifts towards a label-based model.

Based in New York, Sani will report to Chairman and CEO Isaac Lee and work with HYBE’s strategy team in Korea. He joins from Amazon Entertainment, where he led strategy and operations for Creator Services; his previous roles include YouTube Music, Amazon Music, Kobalt Music Group and Sony Music. HYBE’s recent changes have included other senior hires, a reported KRW 200 billion (about US$140 million) impairment in the fourth quarter of 2025, and a US$100 million capital injection into its American subsidiary.