Zuckerberg’s wardrobe shifted towards luxury as tech wealth grew more visible
Costume designer Susan Lyall and actor Jeremy Strong researched Mark Zuckerberg’s changing wardrobe for *The Social Reckoning*, set between 2019 and 2021. The film presents him as having moved beyond the hoodie-and-T-shirt look towards polished, expensive clothes, a shift Lyall sees as reflecting Silicon Valley’s growing interest in taste and status.
Strong helped identify the exact clothes, including black 2018 Nike Flyknit trainers and Brunello Cucinelli pieces from several years earlier. Lyall describes the luxury knitwear as a kind of reassurance for wealthy tech figures, while noting that Zuckerberg’s look combined an effort to seem relatable with a display of success. She has also considered the style of figures such as Elon Musk and Jeff Bezos for the film *Mountainhead*.
- Zuckerberg’s screen wardrobe has shifted from hoodies to luxury knitwear.
- Jeremy Strong helped source period-accurate Nikes and sweaters.
- Lyall sees expensive clothes as signals of taste and success.
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Mark Zuckerberg co-founded Facebook, which later became part of Meta, one of the world’s largest technology companies. As its value grew, Zuckerberg became a highly visible example of the wealth accumulated by Silicon Valley’s technology leaders.
Clothing can signal status as well as personal taste. For public figures, choices such as casual T-shirts or costly designer knitwear can also shape how approachable or successful they appear. Costume designers study those details when recreating real people for film.
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Originally published by The Guardian as “How to dress a tech oligarch: The Social Reckoning’s costume designer on Zuckerberg’s style evolution”.