Sony’s Multi-Million Dollar GTA 6 PS5 Marketing Strategy Is Already Working

Sony’s paid association of Grand Theft Auto 6 with PS5 appears to be influencing players before launch. In a reaction video, streamer IShowSpeed notices the trailer’s “Plays Best on PS5” slogan and says he will choose PS5 over Xbox, illustrating how the campaign could sway a large audience.

The article says the standard PS5 and Xbox Series X are similarly powered, so their versions are expected to look and perform broadly alike. Sony has confirmed that GTA 6 will use the DualSense controller’s haptic feedback and adaptive triggers; the less powerful Xbox Series S may need to scale the game down, while PS5 Pro has a hardware advantage. Sony’s QSSR upscaler could also benefit the base PS5 version, though Rockstar has not confirmed whether the game will use it.