Toon2Tango to Lead Global Licensing and Merchandising for Mediawan Kids & Family Slate, Including Titles Like ‘Astro Boy’ Reboot (EXCLUSIVE)
Mediawan Kids & Family has appointed Toon2Tango to lead worldwide licensing and merchandising for its children’s and family titles. The deal brings the group’s brands together under one licensing strategy, aiming to build consumer products and extend the value of its programmes beyond the screen.
The agreement spans toys and games, clothing, home products, publishing, digital games and promotions. The portfolio includes a planned “Astro Boy” reboot, “Wadoo” and “Maddie + Triggs”, alongside Toon2Tango titles such as “Paluten Freedom” and “Agent 203”. Toon2Tango will also pursue direct-to-consumer fan merchandise, building on the companies’ 2025 content distribution agreement.
- Toon2Tango will manage global licensing for Mediawan Kids & Family titles.
- The deal covers toys, clothing, publishing, games and other products.
- The portfolio includes an “Astro Boy” reboot and established series.