Amazon Prime comes with an Alexa upgrade you should know about
Amazon has made Alexa+ available at no extra cost to Amazon Prime subscribers, expanding access to its generative AI assistant. The move matters because it gives Prime members a way to try Alexa’s more advanced features across Amazon devices and apps, as the company seeks to make the assistant useful for a wider range of tasks.
Alexa+ uses models from Anthropic and Amazon Nova, and is available on Alexa-enabled devices, through an app and on its website. It can help with household tasks and connect with services including Ticketmaster, Uber, Grubhub and OpenTable; non-Prime users can subscribe or try limited text-based access for free. Early users have reported inconsistent answers, memory problems, delays and overly chatty responses, so its practical usefulness remains mixed.
- Alexa+ is now included with Amazon Prime.
- It works across devices, an app and a website.
- Users report inconsistency, delays and memory issues.