PIERCE THE VEIL Opens ‘Hot Topic Live’ Music Performance Series

Hot Topic has launched “Hot Topic Live”, a social-first music performance series filmed in a purpose-built studio inside its flagship Hollywood store. Pierce the Veil opened the series, with the format aiming to pair live music with personal stories and give fans a closer connection to established and emerging artists.

The band’s full session is available on Hot Topic’s YouTube channel, with clips shared on its social platforms. Sessions focus on exclusive performances of original songs and may include short interviews and features about artists’ first band T-shirts and future plans. The studio is designed to resemble a Hot Topic shop, including a wall of band T-shirts.