Spotify Hums Along in Q3, Reaching 306 Million Paid Subscribers: ‘There Is More Runway Ahead’
Developing story first seen 3 hours ago
Spotify added 6 million paid subscribers in the third quarter, reaching 306 million, and grew advertising revenue as it met its key targets. The results point to continued growth across its subscription and advertising businesses, while the company says it sees room to expand further.
Revenue rose 16% year on year to €4.97 billion, including a 10% rise in ad-supported revenue to €482 million. Spotify reported operating income of €672 million and a gross margin of 33%; it forecasts 316 million paid subscribers and 818 million monthly active users in Q4. It is also expanding creator programmes and plans to offer audiobooks in more than 180 markets by year-end.
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In short
- Spotify reached 306 million paid subscribers after adding 6 million.
- Revenue rose 16% to €4.97 billion.
- Audiobooks are set to expand to more than 180 markets.
How this story developed
- 40 minutes ago Spotify added 6 million paid subscribers in the third quarter of 2026, bringing the total to 306 million, while advertising revenue also grew. The results show continued expansion across its subscription and advertising businesses, and the company said it sees further room to grow.
- 45 minutes ago Spotify added 6 million paid subscribers in the third quarter, reaching 306 million, and grew advertising revenue as it met its key targets. The results point to continued growth across its subscription and advertising businesses, while the company says it sees room to expand further.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Spotify’s growth in paid subscribers, advertising revenue and operating income suggests its subscription and advertising model continues to attract users and generate stronger financial results. Expanding creator programmes and audiobook access could give listeners more choice and creators more ways to earn, while supporting further growth.
The case against
The results show expansion, but subscriber and revenue growth do not by themselves establish that the business is sustainable or that it benefits all users and creators. Broadening subscriptions, advertising and audiobook offerings may bring more choice, but also raises questions about price, advertising load and how revenue is shared with creators.
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