It’s the new influencer-fueled lotto craze sweeping the nation with seemingly everyone knowing someone who’s won on Ooosch Giveaways. But with mounting losses, what is the next move for the online jackpot juggernaut?
Ooosch Giveaways has grown into a popular online prize-draw app, using social media and celebrity influencers to attract customers with draws for cars, holidays, cash and smaller prizes. Its rapid rise matters because the article says its games are designed to encourage repeat play, while its marketing reaches young women who may not usually be seen as a gambling audience.
Founded in 2019 by Cavan entrepreneur Michael Hatton, Ooosch says it has produced more than 100,000 winners, awarded over €26 million in prizes and raised more than €250,000 for charity. Tickets start at 39 cents for some cash draws and 99 cents for selected cars and holidays; promotions have included former boxing champion Katie Taylor and influencer Michelle Regazzoli-Stone. The article frames the company’s next steps against mounting losses, but the supplied text ends before giving further financial details or explaining its plans.
In short
- Ooosch has built a large following through social media prize draws.
- The company says it has awarded more than €26 million.
- Its growth raises questions about repeat play and its financial future.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Supporters could argue that Ooosch offers an accessible form of entertainment and a chance to win prizes for a small outlay, while its reported prizes and charity fundraising show that it can deliver benefits beyond its owners. Influencer marketing may help a new Irish business reach customers and compete in a crowded entertainment market.
The case against
Critics could argue that low ticket prices and repeated draws can make spending accumulate, particularly when marketing encourages people to keep playing and reaches audiences who may not think of themselves as gambling customers. They may also question the sustainability of a business facing mounting losses and whether prize-draw promotions give customers a clear sense of their chances and potential costs.
Culture Geopolitics Politics Travel World