Roberto Andrade Dirak promoted to President of Warner Music Latina and A&R, Latin America
Warner Music Group has promoted Roberto Andrade Dirak to President of Warner Music Latina and A&R for Latin America, expanding his role to cover regional A&R strategy. He will remain based in Miami and report to Warner Music International President Alejandro Duque, working with local teams on genre strategy, emerging opportunities and major signings.
Andrade joined Warner Music Latina as managing director in 2022, after managing Sebastián Yatra and working with Carlos Vives. Warner credits his work with signings including Clarent, Aria Vega and De La Rose, and says he has helped develop talent through its Power Trap House initiative. The move follows a September leadership reshuffle; Latin music earned US$542.2 million in wholesale recorded music revenue in the first half of 2026, up 8.6% year on year.
In short
- Roberto Andrade Dirak takes charge of Warner Music Latina and regional A&R.
- He will continue to report to Alejandro Duque from Miami.
- US Latin music revenue reached US$542.2 million in the first half of 2026.
Explained simply
Warner Music Group is a global music company that releases and promotes recordings through labels in different markets. Warner Music Latina works with artists in Latin music, while A&R teams help find and develop performers and choose which music to release.
Roberto Andrade Dirak joined Warner Music Latina in 2022, after working in artist management with performers including Sebastián Yatra and Carlos Vives. His work has included signing and developing newer artists, as well as supporting Warner’s Power Trap House initiative.
Latin music is a significant and growing part of the recorded music business: revenue in the first half of 2026 was reported at US$542.2 million, up 8.6% on the same period a year earlier. Regional A&R leadership can shape which artists and genres a major label invests in across Latin America.
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