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Ok Go pick the single greatest music video of all time
Ok Go’s Damian Kulash chose Jamiroquai’s “Virtual Insanity” as the greatest music video of all time, praising its inventive visual tricks and choreography that moves closely with the music. His choice reflects his view that music videos can create a direct emotional and sensory impact, as well as engage the viewer’s imagination.
The article revisits Ok Go’s 2006 treadmill video for “Here It Goes Again”, which became a defining image of that year and a widely watched YouTube hit. Kulash also named Norman McLaren and Evelyn Lambart’s “Begone Dull Care” as a contender, and cited The Chemical Brothers’ “Let Forever Be” and Michel Gondry’s work as further examples of compelling music videos.
In short
- Damian Kulash picked Jamiroquai’s “Virtual Insanity”.
- He praised its beat-matched choreography and visual trickery.
- Ok Go’s treadmill video remains a defining 2006 cultural moment.
Explained simply
Music videos combine a song with moving images, choreography and visual effects. They can shape how listeners remember a track, and some become widely recognised in their own right.
Ok Go are an American band whose 2006 video for “Here It Goes Again” featured the members dancing on treadmills and became a popular online hit. The band’s Damian Kulash has also pointed to work by director Michel Gondry, including videos for Jamiroquai and The Chemical Brothers, as examples of how inventive visuals can complement music.
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