As NFL Expands Globally, Marriott Bonvoy Taps Cooper Kupp, Jerry Rice and More for City Travel Guides
Marriott Bonvoy has recruited NFL players and former players to create travel guides for cities hosting games in the league’s 2026 season. The campaign connects football fans with local restaurants, attractions and lesser-known places, as the NFL expands its international schedule.
The hotel group has released 37 guides, featuring recommendations from figures including Cooper Kupp in Seattle, Jordan Mailata in Philadelphia and Jerry Rice in Mexico City. The campaign also includes a 10-episode video series, hotel experiences and some packages combining tickets, accommodation and activities; a sweepstake offers one winner an overnight stay in a suite at SoFi Stadium before Super Bowl LXI. The NFL has scheduled a record nine games across seven countries and four continents this season, and owners have approved 10 international games per season from 2027.
In short
- Marriott Bonvoy released 37 NFL player-curated city travel guides.
- The campaign includes videos, hotel experiences and game packages.
- The NFL is playing a record nine games abroad this season.
Explained simply
The NFL is the United States’ top professional American football league. It has traditionally played most of its games in the US, but has been adding more matches in other countries to reach fans abroad.
Marriott Bonvoy is the hotel group’s travel and rewards brand. Its guides use local knowledge from current and former players to point visitors towards places to eat and things to see in cities hosting NFL games.
The campaign links the league’s growing international schedule with travel and hotel offers. The NFL has planned nine games in seven countries for 2026, and approved up to 10 international games each season from 2027.
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