JoJo Talks 20 Years of ‘The High Road,’ Collaborating With Tommy Hilfiger & First F1 Race: ‘I Like to Drive Fast, Bi—!’
JoJo marked her first Formula 1 race weekend in Austin with an acoustic performance at an event organised with Tommy Hilfiger. The occasion brought together her enthusiasm for fast cars, her long-standing connection to the fashion brand and plans to celebrate 20 years since her album *The High Road*.
JoJo will play a seven-city acoustic tour in November, featuring most of the album alongside songs from the same era, and a special anniversary re-release is planned. Seeker Music has acquired the original and re-recorded versions of her first two albums, giving JoJo more clarity over the music catalogue she says had been outside her control for years. Hilfiger is also partnering with Cadillac’s debut Formula 1 team as its official apparel sponsor.
In short
- JoJo attended her first F1 race weekend in Austin.
- A seven-city acoustic tour will mark 20 years of *The High Road*.
- Seeker Music acquired versions of JoJo’s first two albums.
Explained simply
JoJo, the stage name of American singer Joanna Levesque, rose to prominence as a teenager in the 2000s. Her second album, The High Road, came out in 2006 and includes songs from an early period in her career; an anniversary edition and tour are tied to its 20th year.
The rights to recordings can affect how an artist’s music is released and used. Seeker Music’s acquisition of JoJo’s original and re-recorded early albums concerns that catalogue, while Tommy Hilfiger has maintained a relationship with her and is also involved in Formula 1 through its partnership with Cadillac’s new team.
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