US carmakers cut advertising as tariffs and fuel costs bite
US carmakers are reducing their share of advertising spending as tariffs, high fuel prices and uncertainty over electric vehicle support put pressure on their finances. The decline is visible during the Super Bowl, where car adverts have become less common.
Guideline figures show automakers’ share of US advertising spending fell from 14.8 per cent in 2013 to 8.9 per cent in 2026. Four car adverts aired during this year’s Super Bowl, compared with 11 in 2016; a 30-second slot costs about $7 million before production. Carmakers are also shifting spending towards digital platforms, including connected TV, as viewing habits change.
In short
- Carmakers’ share of US ad spending has fallen to 8.9 per cent.
- This year’s Super Bowl had four car adverts, down from 11 in 2016.
- Automakers are shifting more advertising towards digital platforms.
Americas Entertainment Space Technology TV World
Read the full article at the source →
Originally published by Daily Mail as “Car commercials are quickly vanishing from American TV screens as hard-up automakers struggle with tariffs and rocketing gas prices”.