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GOG’s getting into publishing in its new, post-CD-Projekt life, and it already has games on the way
GOG has begun publishing games through Retrovibe by GOG, a new initiative with the independent publisher Retrovibe. The move follows GOG’s separation from CD Projekt and marks a step beyond operating its DRM-free games storefront, drawing on both companies’ experience with games that evoke classic styles.
The partnership reflects a shared co-founder: GOG’s owner Michał Kiciński also co-founded Retrovibe and previously held a 50% stake in it. The initiative will support developers with funding, marketing and release certification, and has two games lined up: Cop Bastard, due on 29 October, and Project Warlock: Lost Chapters. Both are also set for release on Steam, rather than being exclusive to GOG.
In short
- GOG is entering game publishing with Retrovibe.
- The initiative is co-founded through Michał Kiciński’s ties to both companies.
- Its first two games will also be available on Steam.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Publishing with Retrovibe could help independent developers secure funding, marketing and release support, while giving GOG a way to invest in games that fit its audience and broaden its role beyond storefront operations. The planned releases are also coming to Steam, so the initiative appears to add a publishing option without restricting players to GOG.
The case against
The shared co-founder and Kiciński’s previous 50% stake in Retrovibe raise reasonable questions about how independent the partnership is and how decisions or benefits are divided. GOG’s move into publishing may also stretch its focus beyond maintaining its DRM-free storefront, and the reported support for two forthcoming games does not yet show how substantial or sustained the programme will be.
Explained simply
GOG is a digital shop for PC games, best known for selling titles without copy protection that restricts how players use them. It was part of CD Projekt, the Polish company behind The Witcher and Cyberpunk 2077, before separating from the group.
Retrovibe is an independent publisher focused on games inspired by older styles. GOG owner Michał Kiciński also co-founded Retrovibe, giving the two companies a shared link as they work with developers on funding, marketing and preparing games for release.
Publishing would give GOG a role in bringing games to market as well as selling them. The partnership’s games are also planned for Steam, so the arrangement does not make them exclusive to GOG.