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Nearly 1 in 3 gamers plan to buy GTA 6 in US, analyst says: “A rare cultural and commercial moment”
Market researcher Circana says 29% of US console and PC gamers intend to buy Grand Theft Auto 6, making it the most anticipated game in the firm’s tracking history. Analyst Mat Piscatella describes its launch as a rare cultural and commercial moment, with demand likely to affect the wider games and consumer technology markets.
The article says buyers may also purchase PlayStation 5 or Xbox Series consoles, accessories and gaming subscriptions, including people who mainly play on PC, as the game is not launching on PC initially. Piscatella expects it to drive software sales and hardware upgrades during the fourth quarter, including the Black Friday and holiday period; the survey figure covers US gamers.
In short
- 29% of US gamers intend to buy GTA 6.
- Circana says it is the most anticipated game in its tracking history.
- Its launch may boost console and related technology sales.
Explained simply
Grand Theft Auto is a long-running series of action games from Rockstar Games, set in fictional cities where players take on the role of criminals. Its latest instalment is planned for PlayStation 5 and Xbox Series consoles, with a PC version not due at launch.
That platform gap may affect what players buy: some PC gamers who want to play straight away may need a console, while others may consider accessories or gaming subscriptions. A major release can also influence sales of other games and devices, especially during the busy Black Friday and holiday shopping period.
The reported 29% figure comes from a survey of US console and PC gamers, so it reflects stated intentions rather than confirmed purchases. The game’s reach matters to the wider industry because demand could extend beyond the game itself to consoles, services and related technology.