Mosseri expects public anxiety over AI to deepen, especially in creative industries
Instagram head Adam Mosseri said public frustration and anxiety about AI are likely to grow over the next few years, particularly in creative industries. He acknowledged that concern extends beyond young people and artists, and includes fears about job losses, safety and people being left behind.
Mosseri said Instagram does not rank creators differently simply because they use AI, but suggested lower-quality AI material may not perform as well. The platform has introduced labels for AI accounts and is requiring those accounts to identify themselves, while it works out how to handle misleading AI fakes. Mosseri said banning AI content altogether would not be practical.
In short
- Mosseri expects anger and anxiety about AI to increase.
- Instagram says it will not ban AI content.
- AI accounts are being required to label themselves.
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The strongest fair case each way — we don't pick a winner.
The case for
People have good reason to worry that AI could displace creative work, weaken artists’ ability to earn a living and make it harder to tell authentic material from convincing fakes. Platforms should respond with clear labelling and safeguards, while recognising that AI’s effects may leave some people behind.
The case against
AI can also expand who is able to create and help creators produce or share work, so banning AI content would restrict useful tools without addressing every risk. Requiring disclosure from AI accounts and tackling misleading fakes can protect users while allowing the technology to develop; lower-quality material need not be promoted simply because it was made with AI.
Explained simply
Instagram is a social media platform where people share photos, videos and other creative work, including through accounts run by individual creators. Adam Mosseri leads the company’s work on Instagram. Artificial intelligence, or AI, refers to computer systems that can generate or alter text, images, audio and video.
The spread of these tools has raised questions about how they affect creative jobs and whether people can tell genuine material from convincing fakes. Social media companies such as Instagram must decide how to identify AI-made content and respond to misleading material, while allowing users to share a wide range of posts.
These issues matter to creators, businesses and audiences who rely on online platforms to find work, reach people or judge whether something is authentic. They also connect to broader concerns about who benefits from AI and who may be left behind as its use grows.
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Originally published by The Verge as “Adam Mosseri says negativity around AI is ‘going to get worse’”.