Inside Jacksonville’s Historic — And Haunted? — Florida Theatre, Which Turns 100 Next Year

Billboard ·

The Florida Theatre in Jacksonville is approaching its centenary, with its history and reported ghost stories drawing renewed interest. The 1,900-seat venue, which has hosted performers including Elvis Presley, Fleetwood Mac and Bon Jovi, preserves two balcony seats associated with an alleged spirit called “J”.

Staff and visiting paranormal specialists have described sightings and unexplained events, including a figure or orb near Seat 2 in Section 500, Row E; the theatre does not confirm these accounts. Opened in 1927 as Florida’s largest movie palace, it is the only one of six cinemas once on Forsyth Street still standing. Renovations in 2020 updated its lighting, sound and video systems and replaced most seats, while the two so-called ghost seats were restored.

In short

  • Jacksonville’s Florida Theatre turns 100 next year.
  • Two balcony seats are kept in honour of the alleged spirit “J”.
  • The venue is the only survivor of six cinemas once on Forsyth Street.

Explained simply

The Florida Theatre opened in Jacksonville in 1927 as a grand cinema, built during the era of large movie palaces. It is the only one of six cinemas once located on Forsyth Street that remains standing, and today it is a 1,900-seat venue for live performances.

Over the years, performers including Elvis Presley, Fleetwood Mac and Bon Jovi have appeared there. The theatre was renovated in 2020, with upgrades to its sound, lighting and video systems and the replacement of most seats.

Some staff and visitors report unexplained events near two balcony seats linked to a supposed spirit called “J”; paranormal specialists have also described sightings there. The theatre does not confirm these accounts, and the stories sit alongside its documented history as a performance venue.

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