Everbloom’s washable renoa fibre gains first new US classification in 25 years
Everbloom has developed renoa, a washable, cashmere-like fibre made partly from textile and bedding-industry waste. It has received a new fibre classification from the US Federal Trade Commission, the first such classification in 25 years, and could offer clothing makers a more durable alternative to conventional cashmere.
The company turns waste protein from cashmere and wool scraps, down and feathers into powder, then combines it with a biodegradable biopolymer and extrudes it into fibres. A scarf worn and machine-washed for months showed no visible pilling and reportedly did not shrink; an 80% cashmere, 20% renoa sample felt very similar to cashmere. Everbloom is scaling production and working with brands, with the first product expected in the second quarter of 2027.
In short
- Renoa is a new, washable cashmere-like fibre made partly from waste.
- Its classification is the first new US fibre category in 25 years.
- The first product using it is expected in Q2 2027.
Explained simply
Cashmere is a soft, warm fibre used in clothing, but garments made from it can be delicate and may pill with wear. Textile makers also discard scraps from wool and cashmere production, as well as down and feathers from bedding.
Everbloom is a company developing renoa, a fibre made by processing some of this waste and combining it with a biodegradable material. The US Federal Trade Commission classifies fibres so that materials can be identified and described consistently; a new classification can give manufacturers and shoppers a clearer way to refer to a fibre.
If it proves suitable for larger scale production, renoa could give clothing makers another option for making soft garments that withstand washing. Its use of discarded materials also connects the development to efforts to reduce waste in the textile industry.
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Originally published by TechCrunch as “Here’s what ‘renoa’ — the first new fiber in 25 years — feels like”.