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Daddy Yankee Partners with aTwist and Visa for Original Microseries to Promote His Album ‘La Postal’
Daddy Yankee is partnering with vertical media studio aTwist and Visa on “La Postal: Written in the Dance”, a microseries designed to extend the world of his album “La Postal”. The project brings his music into a scripted story and gives Visa a way to connect with fans through entertainment and culture.
The series launches on 3 November on Daddy Yankee’s YouTube channel and aTwist, following the album’s release on 30 October. Filmed in Puerto Rico, it centres on a dance competition in which two former lovers find themselves on rival crews. aTwist will also offer exclusive behind-the-scenes material, including an interview with Daddy Yankee.
In short
- Daddy Yankee’s new album gets a Puerto Rico-set microseries.
- “La Postal” was released on 30 October.
- The series launches on YouTube and aTwist on 3 November.
Explained simply
Daddy Yankee is a Puerto Rican singer and songwriter whose music has reached audiences around the world. “La Postal” is an album, and the microseries is a short scripted story that draws on its music and themes.
The story is set around a dance competition, where two former partners end up on opposing crews. It was filmed in Puerto Rico, bringing the island’s setting into a project that links music, scripted entertainment and dance.
aTwist makes short-form video series designed for mobile viewing, while Visa is a global payments company that also sponsors entertainment and cultural projects. Their involvement shows how artists and brands can work together to reach fans through stories as well as music.
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