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Realme launches Harry Potter edition of its 16 Pro smartphone
Realme has released a Harry Potter edition of its 16 Pro Android phone, its second collaboration with Warner Bros. The collectible combines themed design and software with midrange smartphone hardware, and a second batch has gone on sale after the initial run sold out within minutes.
The phone has a brown, leather-like finish, a Hogwarts crest that changes colour under UV light, and customised wallpapers, startup animation and designs for 30 built-in apps. It comes with themed packaging and accessories, including a case and keepsakes; buyers can also get Harry Potter-inspired earbuds. Specifications listed include 12GB of RAM, 256GB of storage, an 80W charger and a camera system with a 200MP main camera.
In short
- Realme’s Harry Potter phone sold out within minutes on its first release.
- A second batch is available through the company’s website.
- The themed phone includes custom software, keepsakes and a colour-changing crest.
Explained simply
Realme is a smartphone maker that sells Android phones at different price points, including midrange models. Harry Potter is a fantasy series created by J.K. Rowling, and Warner Bros. produces films and other licensed products based on it.
Phone makers sometimes work with entertainment companies to create special editions featuring a franchise’s characters or imagery. These editions pair changes to the phone’s appearance and software with its usual hardware, and can appeal to fans and collectors as well as people looking for a new handset.
The collaboration brings together Realme and Warner Bros., which controls the Harry Potter film brand. Its significance is mainly in how companies use well-known franchises to distinguish products in a crowded smartphone market.
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Originally published by Engadget as “This Chinese Android phone brand has launched a Harry Potter collab”.