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Billboard Launching ‘Up & Coming’ Music Podcast With SickBird Productions
Billboard is launching *Up & Coming With Kyle Denis*, a weekly video podcast about the career stories behind emerging music stars. The series aims to give listeners more context about artists gaining attention through streaming and social media, and is co-produced with SickBird Productions.
The first episode is due on Tuesday, 10 November, and features 20-year-old singer-songwriter Bella Kay. It will cover her rise from college coffeehouse performances to opening for Noah Kahan, as well as social media virality and her debut album, *My Reckless Abandon*. Her song “iloveitiloveitiloveit” reached No. 17 on the Billboard Hot 100, while the album has amassed more than 385 million on-demand streams through 31 October, according to Luminate.
In short
- Billboard is launching a weekly podcast about rising musicians.
- Bella Kay is the first guest.
- Her debut album has more than 385 million streams.
Explained simply
Streaming platforms and social media can bring new artists to a wide audience quickly, but a burst of attention may leave listeners with little sense of how a musician developed or what lies behind their songs. Music outlets have responded with interviews and profiles that trace artists’ backgrounds and early career steps.
Billboard is a music publication that also tracks chart performance, including the Billboard Hot 100. SickBird Productions is a production company working with Billboard on a podcast hosted by Kyle Denis, focused on the stories behind emerging artists. Bella Kay is the first guest; her chart and streaming figures indicate the scale of attention around her music.