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Caitlin Clark signs as first-ever brand partner with Dick’s and Foot Locker
Caitlin Clark has become the first brand partner for both Dick’s Sporting Goods and Foot Locker, in a joint deal that is also the first athlete partnership between the companies under Dick’s Inc. The move gives the retailers a new way to connect with basketball fans through one of the WNBA’s most prominent players.
Clark said the partnership felt like a full-circle moment because Dick’s was a regular stop before sports seasons when she was growing up. The companies have previously used athletes in campaigns and events, but had not partnered with one at brand level. Clark is ranked the WNBA’s most marketable player and 15th worldwide, and also has endorsement deals with Nike, Wilson, Gatorade, State Farm and Panini.
In short
- Clark is the first brand partner for Dick’s and Foot Locker.
- The deal is their first joint athlete partnership under Dick’s Inc.
- She ranks 15th among the world’s most marketable athletes.
Explained simply
Dick’s Sporting Goods and Foot Locker are major sports retailers, selling equipment, clothing and shoes. Dick’s Inc. owns Dick’s Sporting Goods and Foot Locker, which have both used athletes in advertising and events.
Caitlin Clark is a prominent American basketball player in the WNBA, the top women’s professional league in the United States. She has endorsement deals with several brands, including Nike and Gatorade, and said Dick’s was a familiar shop when she was growing up.
Athlete partnerships can help retailers reach sports fans and connect products with well-known players. Clark’s profile makes her a high-visibility figure for the companies as they seek to engage basketball audiences.