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World Cup star Jude Bellingham’s Calvin Klein ad is NYC’s hottest traffic hazard
A Calvin Klein billboard featuring Jude Bellingham in underwear has become a popular attraction at Houston and Lafayette Streets in New York’s Noho neighbourhood. Residents say drivers have been honking and stopping to film it, while TikTok users have travelled there to make videos, turning the advert into a local talking point.
The 55-by-75-foot advert promotes the brand’s Icon Cotton Stretch Hip Brief and was photographed by Oliver Hadlee Pearch in Madrid in August. Bellingham, an England international who scored seven goals at the 2026 World Cup, has previously modelled for Skims; the billboard has also featured Bad Bunny, Jeremy Allen White and Jari Jones.
In short
- Jude Bellingham’s Calvin Klein billboard is drawing crowds in Noho.
- Drivers and visitors have been stopping to film the advert.
- The 55-by-75-foot billboard has a long history of high-profile campaigns.