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Leicester City slammed for allowing links to porn star Eva Elfie via sponsor BC Game
The Foxes Trust has criticised Leicester City’s front-of-shirt sponsor, BC Game, after the offshore crypto bookmaker announced a partnership with adult content creator Eva Elfie. The supporters’ group says the association risks damaging the club’s family-friendly reputation by linking it with both gambling and pornography, particularly for younger fans.
The Trust says BC Game is not licensed to operate in the UK or US and has raised questions about its funding and origins. It cited a fan poll in which nearly three quarters viewed the sponsorship negatively, while 5 per cent were content with it, and urged supporters buying replica shirts to choose ones without the sponsor’s logo. Leicester, now in the third tier after successive relegations, is being put up for sale by its Thai owners; current football rules allow clubs to take sponsorship from unlicensed gambling firms if their services cannot be accessed in the UK.
In short
- The Foxes Trust objects to BC Game’s new partnership with Eva Elfie.
- It says the sponsorship risks harming Leicester’s family-friendly image.
- Nearly three quarters of fans polled viewed the BC Game deal negatively.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
The Foxes Trust’s case is that a club with a family audience should consider the wider associations of its shirt sponsor, not just whether the sponsor meets the rules. A partnership linking BC Game to adult content creator Eva Elfie may make some supporters feel that gambling and pornography are being normalised around younger fans, while questions about the bookmaker’s licensing and origins add to concerns about the club’s reputation.
The case against
A defence of the arrangement is that sponsorship can provide valuable income, and current football rules permit deals with unlicensed gambling firms when their services cannot be accessed in the UK. The partnership is between BC Game and Eva Elfie, rather than a direct club endorsement of adult content, and supporters may reasonably see the shirt as a commercial relationship rather than an expression of the club’s values; the reported poll also shows that views are not unanimous.
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