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Former worker says David Jones lost its appeal as administration threatens 6,000 jobs
Former David Jones employee Jeremy Franco says the department store’s in-store experience declined over time, as live music and private VIP shopping gave way to a broader, less distinctive offer. His account comes as the 188-year-old retailer enters voluntary administration, putting its future and that of 6,000 staff in doubt.
Franco said suburban stores were neglected while the retailer prioritised flagship locations, and described strict rules including a ban on staff using the front entrance, even for short breaks. He also recalled locked fitting rooms and city-based, full-day register training. David Jones reportedly failed to pay rent to Westfield, and dozens of stores, mostly in Westfield centres, are expected to close before Christmas.
In short
- David Jones has entered voluntary administration.
- Former staff say its premium experience faded.
- Thousands of jobs and stores face uncertainty.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
Franco’s account supports the view that David Jones lost some of the distinctive service and atmosphere that once set it apart, while neglect of suburban stores and restrictive staff rules may have weakened customer experience and morale. If the retailer failed to adapt as shopping habits changed, administration and closures could be seen as painful but necessary steps to protect viable parts of the business and preserve as many jobs as possible.
The case against
One former employee’s memories cannot establish why the retailer declined or represent the experience across its stores and workforce. Strict procedures and investment in flagship locations may have been intended to maintain standards and focus limited resources, while administration and closures could put thousands of livelihoods at risk and reduce access to local shops; the reported account alone does not show that these choices were unavoidable or effective.
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Originally published by Daily Mail as “Former David Jones worker slams the ridiculous rules forced on staff and the ‘front door’ ban they had to follow – as he blames trail of business mistakes for turning Aussies off the store”.