From ‘World of Warcraft Forever’ Surprise to Le Sserafim, Simu Liu and T-Pain Appearances, How BlizzCon 2026 Set the Stage for Blizzard Entertainment’s Next Era

Blizzard Entertainment used BlizzCon 2026 to signal a new phase for the company after Microsoft’s $69 billion acquisition of Activision Blizzard. The convention returned for the first time since 2023, drew a large audience and previewed major projects, including the newly launched World of Warcraft Forever.

Blizzard president Johanna Faries said the team was excited to share its announcements with players, while game director Ion Hazzikostas and celebrity guests Simu Liu, T-Pain and Le Sserafim also discussed the event. Announcements included Diablo 5, planned for spring 2029, a StarCraft open-world shooter due in 2030, and a Netflix animated Diablo series. World of Warcraft Forever was announced at the convention and launched on 4 November.