Miami Heat finally unveil ‘Grand Theft Auto VI’-themed jerseys and social media is loving them

The Miami Heat have announced a limited edition “A Night in Vice City” jersey, tying the team’s branding to the setting of the forthcoming game Grand Theft Auto VI. The promotion reflects Miami’s close association with the fictional Vice City and adds to the game’s marketing presence across the area.

The jerseys are planned for the Heat’s 18 November game against the Milwaukee Bucks, the day before the game is due to be released. The arena will also feature a Vice City-themed court and GTA-inspired food outlets, including Burger Shot and Cluckin’ Bell. The article says the jerseys appear to be available only to attendees at the game.