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Chili’s sold nearly 30 million margaritas last year — and a $6 favorite stands out
Chili’s sold nearly 30 million margaritas in 2025, with the drinks drawing customers specifically to the restaurant. The sales highlight how the chain is using its long-running margarita programme, changing flavours and promotions to keep the offer appealing.
Frozen margaritas have been on the menu since 1975 and now make up 25% of margarita sales. The monthly special, introduced in 2018, remains $6 and has been expanded with a digital badge-collecting club; premium frozen options cost $10 to $12. Chili’s also said it is investigating after three customers suffered chemical burns from drinks mistakenly prepared with a cleaning chemical at a North Carolina restaurant.
In short
- Chili’s sold nearly 30 million margaritas in 2025.
- Frozen drinks account for a quarter of margarita sales.
- Its monthly margarita remains priced at $6.
Explained simply
Chili’s is a US restaurant chain known for serving casual meals and drinks. Margaritas, cocktails made with tequila, lime and other ingredients, have been part of its menu for decades; the chain sells them in several flavours and styles, including frozen versions.
The $6 monthly special is one part of a broader range that includes more expensive premium drinks. Promotions and changing flavours are ways restaurants try to attract customers and encourage repeat visits. The reported sales also sit alongside a separate safety investigation after three customers were burned by drinks that were mistakenly made with a cleaning chemical at a North Carolina branch.