The next generation of workers is taking its talent and spending power to this Southern state

South Carolina recorded the largest net gain of young adult residents through interstate migration in 2024, attracting 22,843 Gen Z adults. The movement matters because where young people settle can affect local workforces, businesses and demand for housing and other major purchases.

A LendingTree analysis defines Gen Z here as adults aged 18 to 27. Analysts point to affordability and job prospects, including access to Charlotte’s labour market, as possible reasons for South Carolina’s appeal. California had the largest net loss, at 58,109, while Texas was the top destination for Californians leaving the state, receiving 19,287.