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The hottest product in Britain this year? A 2kg bag of ice
Deliveroo says a 2kg bag of ice from supermarket Iceland was the UK’s top trending delivery order in 2026 so far, after a record-breaking hot summer drove demand. Its popularity highlights how people turned to delivery for a simple way to cool down, while raising questions about convenience, consumer habits and their environmental cost.
The bag costs £1 in Iceland’s shops, but ordering it through Deliveroo can bring the total to as much as £8 once fees and charges are added. Deliveroo’s ranking combines year-on-year growth, local order volumes and customer ratings; the ice also placed second in its global ranking for London orders. A diavola pizza from Monte Forte in Horsham came second in the UK list.
In short
- Iceland’s 2kg bag of ice topped Deliveroo’s UK trending orders.
- A £1 shop purchase can cost up to £8 by delivery.
- The trend prompts questions about convenience and climate impact.