Starbucks debuts surprise ‘Mystery Boxes’ including viral Bearista cups — in 5 festive new characters

Starbucks is releasing Bearista Glass Cold Cup surprise boxes at selected US locations on 10 November, featuring one of five festive characters. The launch matters because the cups drew intense demand last year, with reports of shoppers fighting over them and high resale prices.

Each box costs $39.95 and contains a hand-blown glass cup and a collector card; in-store purchases are limited to two per customer. Starbucks Rewards Reserve members can buy online from 9 November, capped at one per member, before the shop opens to everyone the next day. The earlier Bearista launch reportedly generated $64 million in extra revenue over two weeks.