GTA 6 Jacket That Costs $3,000 Immediately Sells Out

A promotional launch for Grand Theft Auto 6 merchandise at Selfridges drew a queue of more than 100,000 people, and many items quickly sold out. The most striking was a varsity jacket priced at £2,500, showing how strongly collectors are responding to the game before its release.

The Oxford Street event features a GTA-themed car, an alligator statue and more than 60 products, including clothing, mugs and luggage tags; some were also briefly available online. The jacket bears Rockstar and Vice City designs. GTA 6 is due out on PlayStation 5 and Xbox Series on 19 November.