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David Ellison says AI could be the ‘biggest creative unlock in modern history’
Developing story first seen 5 hours ago
No new development is specified in the added coverage: Paramount Skydance chief executive David Ellison reiterated that AI could reshape filmmaking more than CGI did. He said the technology could make production cheaper and help studios take greater risks on original stories.
Ellison compared AI’s potential with the arrival of CGI and digital composites in the early 1990s, which helped make films such as *Jurassic Park* and *Terminator 2*. He said *Terminator* cost $4 million to make, while recreating it shot for shot today would cost $60 million to $70 million. Paramount Skydance is developing its own AI tools, which Ellison said could speed up work; he also argued that premium intellectual property, live events and hand-crafted storytelling would retain value.
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In short
- Ellison sees AI as a major creative opportunity for filmmaking.
- He says AI could help lower production costs and support riskier projects.
- He describes AI as a tool for artists, not a replacement.
How this story developed
- 25 minutes ago Paramount Skydance chief executive David Ellison said artificial intelligence could have a greater impact on filmmaking than computer-generated imagery, calling it a major opportunity for creativity. He argued that AI tools could lower production costs and make it easier to take risks on original stories.
- 31 minutes ago No new development is specified in the added coverage: Paramount Skydance chief executive David Ellison reiterated that AI could reshape filmmaking more than CGI did. He said the technology could make production cheaper and help studios take greater risks on original stories.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
AI tools could lower production costs and make ambitious visual work more accessible, giving filmmakers room to take creative risks and pursue original stories. If used to support rather than replace human judgement, they may become a production advance on the scale of CGI while preserving the value of distinctive stories and performances.
The case against
Cheaper, faster production does not guarantee more original or better films; it could instead encourage studios to produce more formulaic content and concentrate power in companies that control the tools and intellectual property. Heavy reliance on AI may also weaken creative workers’ livelihoods and the value audiences place on human-crafted storytelling.
Explained simply
Paramount Skydance is a Hollywood studio group formed from Paramount Global and Skydance Media. Its chief executive, David Ellison, leads the company as it makes films and television programmes and develops tools for production.
Computer-generated imagery, or CGI, uses computers to create or alter images in films. Ellison sees newer AI tools as a possible next step, helping filmmakers create scenes or complete production work with less time and money.
The debate matters because cheaper production could give studios more room to try original stories, while also changing how films are made and what work people do. Studios are also weighing the use of these tools against the value of distinctive stories, live performances and work made by people.
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