Asda loses ground on rivals as turnaround efforts stall

Asda was the only major UK supermarket to record falling sales in the 12 weeks to 1 November, suggesting its turnaround is losing momentum. The decline puts pressure on the business as it tries to regain customers and reduce debt, following recent signs of recovery.

Worldpanel said Asda’s takings fell 0.5 per cent year on year to £4bn, while its grocery market share slipped from 11.6 to 11.3 per cent. Lidl’s sales rose 6.6 per cent and its share reached 8.6 per cent; Ocado sales increased 12.3 per cent to £822m. Former Morrisons chief David Potts has become Asda’s chief executive, while Allan Leighton has moved to a non-executive role; Asda reported a £989m pre-tax loss in 2025 and net debt of £3.1bn.