Kim Kardashian’s Skims offers refunds for $148 advent calendar after backlash

Skims is offering full refunds or store credit to customers who bought its $148 (£110) accessories advent calendar after criticism of its contents spread online. The response matters because the company acknowledged that the calendar fell short of some buyers’ expectations.

Promoted as containing “twelve days of fun surprises”, it included items such as hair clips and keychains that social media users mocked as looking like odds and ends found around the house. Skims says it has contacted every customer; co-founded by Kim Kardashian in 2019, the business was valued at $5bn in 2025.