GTA 6 CEO says AI-generated recomps are making piracy concerns “more of a challenge”

Take-Two chief executive Strauss Zelnick says AI-assisted game recreations are making piracy a greater challenge for the company, as anticipation builds for GTA 6. He says the games business has largely avoided piracy concerns because technical limits make it difficult to reproduce the intended experience, but Take-Two is strengthening its technical defences and legal response.

Zelnick made the comments on an investor call, saying piracy affects every entertainment business and that Take-Two expects the issue to remain manageable. GTA 6 is due to launch next week, while a PC version has not been announced; a former Rockstar technical director has suggested the company could release one sooner than its usual wait of at least a year to counter AI recreations. The article argues that unofficial versions are unlikely to significantly affect sales, particularly once an official PC release with GTA Online becomes available.