Adobe Firefly AI Assistant can now take on recurring tasks for you

Adobe has expanded Firefly AI Assistant so it can plan and carry out multi-step creative tasks, including recurring work, with users reviewing and approving its proposed workflow. The move gives Adobe’s creative software more agent-like features and raises questions about how AI may change the role of people who use professional tools.

The company demonstrated the assistant sorting uploaded video footage, applying colour LUTs, cleaning audio and backing up files, then helping prepare a social media campaign. Users can set brand colours and guidelines, while a new natural-language editing agent for the Premiere mobile app is in private preview. Adobe is also testing connections that let chatbots access Photoshop, Illustrator, Premiere and After Effects; an executive said the company aims to help people at different skill levels create.