Bella Kay’s Breakout Year: Taking ‘iloveitiloveiloveit’ From TikTok to the Hot 100 | Billboard Up & Coming

Bella Kay has emerged as a breakout artist after her song “iloveitiloveitiloveit” took off on TikTok and reached No. 17 on the Billboard Hot 100. In an interview, she discusses the song’s rise, her debut album and the influences behind her music.

The track has amassed more than 240 million US on-demand streams and peaked at No. 2 on Hot Rock & Alternative Songs. Kay co-wrote her July album, *My Reckless Abandon*, with collaborator Ida Rose, and has opened for Noah Kahan and Gracie Abrams; she was also named to Billboard’s 21 Under 21 and nominated for Best New Artist at the 2026 MTV Video Music Awards.