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Aura unveils a £349, 10-inch colour E Ink photo frame
Aura has launched a smaller, lower-priced colour E Ink photo frame, the 10-inch Aura Ink, in the US for $349. Its rechargeable battery lets it hang without a power cable, and its E Ink screen offers an alternative to the company’s brighter LCD frames for people who prefer a photo-like display.
The new model uses E Ink Spectra 6 technology, with three added base colours and a pixel density of 200ppi, compared with 150ppi on the original 13-inch frame. The changes can make images look sharper and improve some colours, but the difference is modest: skin tones may look uneven, some shades can be subdued, and the display reproduces far fewer colours than an LCD. The original 13-inch model remains $499.
In short
- Aura’s new 10-inch colour E Ink frame costs $349 in the US.
- Its 200ppi screen is sharper than the original 13-inch model.
- Colour rendering still has limits, especially for some shades and skin tones.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
A smaller, less expensive E Ink frame could appeal to people who want photos displayed with a more print-like look and the freedom to hang the frame without a cable. The higher pixel density may make images appear sharper, while the lower price broadens access to the format.
The case against
At $349, the frame still costs considerably more than many conventional photo displays, while its colour range and rendering remain limited compared with LCD. Uneven skin tones and subdued shades may make it a poor fit for people who prioritise faithful, vivid reproduction, and the reported improvements over the larger model are modest.
Explained simply
Digital photo frames display pictures from a digital library, often updating as new photos are added. Aura is a maker of these frames, including models with conventional LCD screens and an earlier, larger model using electronic ink, or E Ink.
E Ink reflects ambient light and can give pictures a more print-like appearance, while LCD screens generally show a wider range of vivid colours. E Ink uses less power, which can help a frame run on a rechargeable battery, but its limited colour range can affect how photos look.
The choice matters to people weighing appearance, placement and price. A battery-powered frame can hang without a nearby socket, while a brighter LCD may suit those who want more saturated colours.
Read the full article at the source →
Originally published by The Verge as “Aura’s next color E Ink photo frame is smaller, cheaper, sharper, and more colorful”.