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Aura launches $349 10-inch e-ink photo frame
Aura has launched a 10-inch version of its Ink e-ink photo frame for $349, making the range less expensive than its earlier 13-inch, $499 model. The frame displays changing family photos while aiming to resemble a printed picture, offering a lower-cost option for people who want digital sharing without the look of a conventional screen.
The new model uses E Ink’s Spectra 6 display, with three additional proprietary colours developed with E Ink to improve gradients and make skin tones look more natural. It works with Aura’s app, where family and friends can contribute photos; Aura recommends changing images once a day to conserve battery. The company claims up to three months per charge, though the article’s writer found the larger model lasted about a month in a bright room.
In short
- Aura’s new 10-inch Ink frame costs $349.
- Extra display colours aim to improve photo tones.
- Aura claims up to three months’ battery life.
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The case for
At $349, the smaller frame makes Aura’s paper-like display more accessible than its earlier $499 model, while still letting family and friends share photos through an app. Its muted, print-like appearance and claimed longer battery life may appeal to people who want changing family pictures without a conventional screen’s look.
The case against
At $349, the frame remains a costly way to display digital photos, especially when conventional screens or printed pictures may meet the same need for less. Its limited colour palette may not suit everyone, and the battery claim is uncertain in practice: the writer found the larger model lasted about a month in a bright room, despite a claim of up to three months.
Explained simply
Digital photo frames display pictures on a screen and can change the image without needing a new print. E-ink displays are designed to look more like paper than the bright screens used by phones and tablets, and generally use less power when the image is unchanged.
Aura makes connected photo frames that let people add and share pictures through a mobile app. Its Ink range uses e-ink technology, with images supplied by the frame’s owner and invited family or friends.
The new model costs less than Aura’s earlier, larger Ink frame, while offering a smaller display. Its battery life may vary with factors such as room brightness and how often pictures change, which matters for people choosing where to place it and how often to recharge it.
Read the full article at the source →
Originally published by TechCrunch as “Aura’s newest e-ink photo frame is even better and more affordable than its last”.