AI Takes Center Stage at Tech-Forward AFM With Innovation Hub and AFM House Expansion

The American Film Market is giving artificial intelligence a much larger role in its 2026 programme, reflecting Hollywood’s growing use of AI in film production, sales and distribution. Its Innovation Hub will move into a new, 15,000-square-foot venue called AFM House, where technology companies can demonstrate tools and discuss how AI is changing the industry.

Nearly 20 firms are expected to take part, alongside new panels. Swiss company Largo.ai will present tools that use data to assess whether film projects are commercially viable, including simulated focus groups and actor suitability projections; its chief executive says the tools assist human decision-making rather than direct creative work. Oxen.ai, founded in 2022, offers creators a platform for making AI-generated shots and also produces such shots for clients.