AFM 2026: Indie Film Faces a Tougher Market — But Theatrical Breakouts Offer Hope

Independent film faces a tougher market as studios cut jobs and streaming services become more selective, leaving producers and distributors with fewer buyers. Yet theatrical releases are again central to the sector, and recent hits have raised hopes that audiences, particularly younger viewers, will support distinctive independent films.

More than 80 countries are represented among registered buyers at the American Film Market, with accreditation numbers level with last year and China returning after several years of limited attendance. US box-office takings reached $8.28 billion from 1 January to 28 October 2026, up 20.8% on the same period in 2025, while the number of wide releases was 14% below the comparable period in 2019. Industry figures describe a hopeful but cautious mood, noting that box-office success is increasingly important as other revenue sources weaken.