Google launches Pixel Tag for Android’s Find Hub network

Google has begun selling the Pixel Tag, its own tracker for Android’s Find Hub network, after years in which Android users relied on third-party options. The launch gives Google a first-party alternative to Apple’s AirTag, with features for locating both misplaced belongings and a misplaced phone.

A single Pixel Tag costs $29.99, or $99.99 for a four-pack, and runs for more than a year on a CR2032 battery. It weighs 0.4 ounces, has an IP67 dust and water resistance rating, and includes ultra wideband and Bluetooth 6.0 Channel Sounding. The Find Hub app can show a tag’s distance and direction on compatible UWB phones; Channel Sounding provides distance only, and the tracker works with Android 9 or later. It has no built-in attachment hole, but accessories can tether it to belongings, and its button can make a misplaced phone ring.