X launches its own clipping feature to spur influencer engagement

X has launched a video clipping tool that lets users trim moments from longer videos and post them without leaving the platform. The feature is intended to encourage creator engagement: clips link back to their source videos, helping viewers find the original creator and their other content.

X says creators and people who make clips may earn from clip views through its Original Content Rewards programme, which is limited to eligible creators and pays according to audience engagement. The launch continues X’s efforts to attract influencers, following long-form video, subscriber-only threads and a livestreaming studio with $1 million set aside for live creators.