Alicia Zhu Joins Live Nation-Backed Creator Nation As Chief Operating Officer

Alicia Zhu has joined Creator Nation as its chief operating officer, in the company’s first executive appointment. Backed by Live Nation, the company aims to acquire and grow creator-management firms and related businesses, giving creators support across content, commerce, brand partnerships and live events.

Zhu’s appointment took effect on 9 November. She will oversee financial operations, strategic initiatives and mergers and acquisitions, drawing on seven years at Shamrock Capital investing in the creator economy and marketing services, and earlier corporate strategy work at Disney. Creator Nation was launched in October by Scott and Alexis Fisher, who bring experience in creator management and expanding digital talent into businesses and live experiences.